HSC 538 - Strategic Management for Health Care Services

Units: 3
When Offered: As offered & Online
This course is designed to provide knowledge and skills pertaining to the functions of strategic planning and marketing in the health care setting. Areas to be covered include an analysis of strategic planning and marketing theory, emphasizing strategic planning concepts in an era of regulation and competition, and a marketing orientation to designing the services offered by the health care organization. Students will examine contemporary health service issues through multi-disciplinary perspectives within organizational leadership, analyzing how leaders account for internal and external factors to improve organizational and system performance, thereby meeting individual and community health.
Grade Type: Letter Grade