2019-2020 Graduate Catalog 
    
    Nov 23, 2024  
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2019-2020 Graduate Catalog [ARCHIVED CATALOG]

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BUS 530 - Marketing Management

Units: 3
When Offered: Spring
This course investigates the strategic implications and considerations of marketing management decisions. The course covers the formulation and implementation of effective planning for market development. Substantive and procedural aspects of marketing will also be addressed.
Grade Type: Letter Grade


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