MKT 353 - Integrated Marketing Communications

Units: 3
When Offered: Fall, Spring
This course examines the best practices companies use to perform integrated marketing communications (IMC). IMC includes advertising, sales promotion, direct marketing, personal selling, public relations, customer segmentation and selection, branding, and building customer relationships. Integration of these functions is essential to the success of the marketing strategy of the organization.
Prerequisite(s): MKT 333