Public Relations, BA

The Public Relations major seeks to develop students’ skills in professional-level public relations work, including social media, event planning, media relations, campaigns for non-profits and businesses, public relations strategies, and public relations writing.

Traditional Major Program Requirements (45 units)

Lower Division Requirements

JRN 150 - Media and Society
JRN 170 - Writing for Mass Media
JRN 254 - Publication Layout and Design
PRL 202 - Introduction to Public Relations

Upper Division Requirements

JRN 312 - Magazine and Feature Writing
JRN 320 - Media Law, Ethics and Copyright
JRN 349 - Editing for Print and Online Media
JRN 397 - Publication Seminar
PRL 300 - Public Relations
PRL 302 - Public Relations Writing
PRL 402 - Public Relations Research and Campaigns

Concentration Courses (12 units)

Students must complete all requirements in one of the following concentrations: Integrated Marketing Communication; International Public Relations; Media Relations and Writing; New Media; Strategic Communication and Planning