Marketing, BS

The Marketing major prepares students for careers in sales, advertising, corporate marketing and retail and merchandising. Students are encouraged to seek internship opportunities when possible.

Traditional Major Program Requirements (69 units)

Lower Division Core Business Requirements

Upper Division Core Business Requirements

Upper Division Marketing Requirements

Concentration Courses (12 units)

Students must complete all requirements in one of the following concentrations: International Marketing; Marketing Management; Sales Management; Sport Marketing

International Marketing

Marketing Management

* No more than three (3) units of MKT 491 may be applied to the concentration.

Complete nine (9) upper division units in Marketing *

Additional Elective Requirement

Complete three (3) additional upper division units in Marketing * or one of the following: