2024-2025 Undergraduate Catalog 
    
    Apr 10, 2025  
2024-2025 Undergraduate Catalog

Marketing, BS


The Marketing major prepares students for careers in sales, advertising, corporate marketing and retail and merchandising. Students are encouraged to seek internship opportunities when possible.

Traditional Major Program Requirements (69 units)


Concentration Courses (12 units)


Students must complete all requirements in one of the following concentrations: Digital Marketing; International Marketing; Sport Marketing