Marketing, BS

The Marketing major prepares students for careers in sales, advertising, corporate marketing and retail and merchandising. Students are encouraged to seek internship opportunities when possible.

Traditional Major Program Requirements (69 units)

Concentration Courses (12 units)

Students must complete all requirements in one of the following concentrations: Digital Marketing; International Marketing; Sport Marketing

Digital Marketing

BUS 380 - Business Analytics Visualization and Strategy
MKT 362 - Digital Marketing Analytics
MKT 363 - Social Media and Content Marketing
MKT 373 - Digital Marketing Strategy

International Marketing

BUS 457 - Negotiation and Conflict Resolution
LDR 450 - Culture and Leadership
MKT 444 - International Marketing
MKT 491 - Marketing Internship (3 units)

Sport Marketing

KIN 454 - Behavioral Aspects of Sport
MKT 363 - Social Media and Content Marketing
MKT 491 - Marketing Internship (3 units)
PRL 300 - Public Relations

Marketing, BS

Traditional Major Program Requirements (69 units)

Lower Division Core Business Requirements

Upper Division Core Business Requirements

Upper Division Marketing Requirements

Concentration Courses (12 units)

Digital Marketing

International Marketing

Sport Marketing