Public Relations, BA

Traditional Major Program Requirements (45 units)

The Public Relations major seeks to develop students’ skills in professional-level public relations work, including social media, event planning, media relations, campaigns for non-profits and businesses, public relations strategies, and public relations writing.

Lower Division Requirements

JRN 150 - Media and Society
JRN 170 - Writing for Mass Media
JRN 254 - Publication Layout and Design
PRL 202 - Introduction to Public Relations

Upper Division Requirements

JRN 312 - Magazine and Feature Writing
JRN 320 - Media Law, Ethics, and Copyright
JRN 349 - Editing for Print and Online Media
JRN 412 - Advanced Magazine and Yearbook Production
PRL 300 - Public Relations
PRL 302 - Public Relations Writing
PRL 402 - Public Relations Research and Campaigns

Concentration Courses (12 units)

Students must complete all requirements in one of the following concentrations: New Media; Reputation Management

New Media

JRN 325 - Principles of Podcasting and Broadcasting
JRN 360 - Audio and Video Newsgathering
JRN 370 - Social Media Strategies
JRN 415 - Advanced News Production for Broadcast and Print Journalism OR
JRN 450 - Internship in Journalism (3 units)

Reputation Management

COM 425 - Organizational Communication
JRN 415 - Advanced News Production for Broadcast and Print Journalism OR
JRN 450 - Internship in Journalism (3 units)
PRL 310 - Public Relations Issues and Crisis Management
PRL 320 - Business Literacy for Public Relations Professionals