Marketing, BS

Traditional Major Program Requirements (69 units)

The Marketing major prepares students for careers in sales, advertising, corporate marketing and retail and merchandising. Students are encouraged to seek internship opportunities when possible.

Lower Division Core Business Requirements

Upper Division Core Business Requirements

Upper Division Marketing Requirements

Concentration Courses (12 units)

Students must complete all requirements in one of the following concentrations: International Marketing; Marketing Management; Sales Management; Sport Marketing

International Marketing

Marketing Management

Complete nine (9) upper division units in Marketing *
* No more than three (3) units of MKT 491 may be applied to the concentration.

Additional Elective Requirement

Complete three (3) additional upper division units in Marketing * or one of the following: