2018-2019 Graduate Catalog 
    
    Nov 21, 2024  
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2018-2019 Graduate Catalog [ARCHIVED CATALOG]

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BUS 530 - Marketing Management

Units: 3
This course investigates the strategic implications and considerations of marketing management decisions. The course covers the formulation and implementation of effective planning for market development. Substantive and procedural aspects of marketing will also be addressed.


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