BUS 531 - Business Intelligence: The Market Place of People

Units: 3
When Offered: Spring
Businesses are consistently tasked with the external forces of customer buying power, and the internal organizational forces of recruiting, hiring, and managing of the workforce who support those decisions. Therefore, customer and people analytics are essential to the important synergy in marketing your product. Learn to build, through fundamentals of people analytics, those teams necessary to support your marketing functions. The primary focus of the course learning objectives is to describe and support data collection and communicate the outcome of customer decisions in order to underpin strategic marketing decisions for an organization’s growth and sustainability.
Grade Type: Letter Grade
Prerequisite(s): BUS 534