MKT 463 - Marketing Capstone

Units: 3
When Offered: Spring & Online
This capstone course will utilize student knowledge and skills learned in the marketing program. Students will demonstrate the skills they learned in the program to develop and implement a comprehensive marketing strategy, marketing plan with a comprehensive social medial plan, develop all marketing elements needed, and build an implementation plan. These plans will be presented to university and business professionals.
Grade Type: Letter Grade
Prerequisite(s): MKT 333 and Senior status