COM 580 - Social Influence and Persuasion

Units: 3
When Offered: OPS
Examines persuasion from a variety of perspectives and considers how the target, the techniques, the source, the message, and the channel of communication all interplay in persuasion and influence. Emphasizes major social scientific theoretical perspectives and concepts related to persuasion and social influence processes. Focuses on the development of persuasive communication techniques from a rhetorical perspective.
Grade Type: Letter Grade