2021-2022 Graduate Catalog 
    
    Feb 07, 2023  
2021-2022 Graduate Catalog [ARCHIVED CATALOG]

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BUS 530 - Marketing Management


Units: 3
When Offered: Spring & OPS
This course investigates the strategic implications and considerations of marketing management decisions. The course covers the formulation and implementation of effective planning for market development. Substantive and procedural aspects of marketing will also be addressed.
Grade Type: Letter Grade
Pre- or Co- Requisite(s): BUS 503  



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