2021-2022 Graduate Catalog 
    
    Dec 22, 2024  
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2021-2022 Graduate Catalog [ARCHIVED CATALOG]

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BUS 765 - Strategic Marketing

Units: 4
When Offered: OPS
This course examines key topics influencing the development of marketing strategy within the corporate arena. Students will analyze current literature in the field relating to contemporary marketing theories and may include segmentation, influential marketing trends, and the integration of social media influencing the design and deployment of effective strategies.
Grade Type: Letter Grade
Prerequisite(s): BUS 750  


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