2021-2022 Graduate Catalog 
    
    Mar 28, 2024  
2021-2022 Graduate Catalog [ARCHIVED CATALOG]

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PRL 570 - Marketing and Communications Programs


Units: 3
When Offered: OPS
The purpose of this course is to teach students to plan, evaluate and implement integrated marketing and communications programs utilizing public relations strategies in concert with advertising and other marketing disciplines; emphasis on research, case studies and campaign development.
Grade Type: Letter Grade



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