2019-2020 Undergraduate Catalog 
    
    May 21, 2024  
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2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

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MUS 246 - Music Marketing

Units: 3
When Offered: Spring
Overview of marketing fundamentals, theories, and applications as applied to musicians. Students will explore advertising, social media marketing, strategic marketing planning, international marketing, and other topics related to contemporary musicians and music business.
Grade Type: Letter Grade


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