Lower Division Requirement

• BUS 101 - Introduction to Business

Upper Division Requirements

• MKT 333 - Principles of Marketing
• MKT 353 - Integrated Marketing Communications
• MKT 458 - Consumer Behavior
• MKT 463 - Marketing Management

Upper Division Marketing Elective Requirements

Complete six (6) additional units from the following:

* No more than three (3) units of MKT 491  can apply to the minor

• MKT 313 - Retailing and Merchandising
• MKT 323 - Marketing Research
• MKT 363 - Social Media and Content Marketing
• MKT 443 - Personal Selling and Sales Management
• MKT 444 - International Marketing
• MKT 491 - Marketing Internship *