2018-2019 Graduate Catalog 
    
    Apr 25, 2024  
HELP
2018-2019 Graduate Catalog [ARCHIVED CATALOG]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)

BUS 530 - Marketing Management

Units: 3
This course investigates the strategic implications and considerations of marketing management decisions. The course covers the formulation and implementation of effective planning for market development. Substantive and procedural aspects of marketing will also be addressed.


Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)
Catalog Navigation
  Catalog Home
  University Calendars
  President’s Message
  The University
  Academic Programs
  Course Descriptions
  Division of Academic Affairs
  Colleges and Schools
  Division of Online and Professional Studies
  Departments
  Enrollment and Student Services
  Graduate Admissions
  Global Initiatives
  Financial Aid
  Student Accounts
  Academic Information
  Directory
  Catalog PDF
  My Portfolio