2018-2019 Graduate Catalog 
    
    Mar 29, 2024  
2018-2019 Graduate Catalog [ARCHIVED CATALOG]

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BUS 765 - Strategic Marketing


Units: 3
This course examines key topics influencing the development of marketing strategy within the corporate arena. Students will analyze current literature in the field relating to contemporary marketing theories and may include segmentation, influential marketing trends, and the integration of social media influencing the design and deployment of effective strategies.



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