2018-2019 Graduate Catalog 
    
    Apr 27, 2024  
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2018-2019 Graduate Catalog [ARCHIVED CATALOG]

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PRL 540 - New Media Strategies

Units: 3
This course examines the art and theory of media relations from the public relations perspective. Students analyze the state of contemporary media. Special emphasis is on the advent of the Internet, the rise of citizen journalism, and the impact of blogs and social media.


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