ITM 541 - Business Analytics Modeling

Units: 3
When Offered: Fall, Summer
This course delves into the field of predictive analytics, where you’ll learn how to use exploratory, forecasting, and predictive modeling integrated for model fitting and analysis in specific applied business environments. Concepts combine application of business strategy, information technology, and modeling methods. Students will build and explore predictive models in conjunction with continuous and categorical business environments in marketing, finance, production, process, and managerial targets. Students successfully completing this course will be prepared for SAS Global Certification exam in Visual Modeling using SAS Visual Statistics 7.4 software.
Grade Type: Letter Grade
Fee: Additional software fee