2022-2023 Graduate Catalog 
    
    May 16, 2024  
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2022-2023 Graduate Catalog [ARCHIVED CATALOG]

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PRL 570 - Marketing and Communications Programs

Units: 3
When Offered: Online
The purpose of this course is to teach students to plan, evaluate and implement integrated marketing and communications programs utilizing public relations strategies in concert with advertising and other marketing disciplines; emphasis on research, case studies and campaign development.
Grade Type: Letter Grade


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