2021-2022 Undergraduate Catalog 
    
    Apr 23, 2024  
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2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 458 - Consumer Behavior

Units: 3
When Offered: Fall & OPS
A focus on the individual buyer’s role in the marketing system; retail operation and how the needs and wants of the buyers are met in a market-oriented system; importance of product image, brand package influence, and store image in influencing consumer purchases.
Grade Type: Letter Grade
Prerequisite(s): MKT 333  


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