2020-2021 Undergraduate Catalog 
    
    May 12, 2024  
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2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 463 - Marketing Management

Units: 3
When Offered: Spring & OPS
The formulation and implementation of effective marketing management strategies to achieve the creation of a viable marketing plan. Group presentations, case studies and experiential learning assignments will be performed in and out of class.
Grade Type: Letter Grade
Prerequisite(s): MKT 333  and Senior status


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